Better research and surveys through the power of voice with the Phebi Plugin

Using The Phebi Plugin to voice enable your research projects you will be able to:

• Increase the volume of data captured, providing more insight opportunity
• Create new data that defines the emotion response of the speaker
• Use that richness of data for better modelling and analysis

Researchers who have their finger on the pulse of contemporary technologies, are always on the lookout for more efficient and effective ways to gain new insights and better predict behavior. In an always-on, digital-first and fast paced world, it gets harder every day to get the data that you need to reliably inform important decisions. Obtaining qualitative data, with its high potential for richer insights, is the most challenging type of data to get. 

The innovative Phebi Plugin, as part of the Phebi platform, enables you to quickly and easily put voice technology to work for you, increasing response and completion rates. The additional data captured will deliver insight-rich qualitative information. With Phebi Plug In this can be done at scale and will deliver better predictions of behaviour, intentions and motivations.

Phebi Plugin is a more efficient and effective way to engage with and understand people

Research professionals in organisations of all types and sizes use the Phebi Plugin to uncover what people really think and to better predict how they will behave. The Phebi Plugin applies natural language processing technology and artificial intelligence to enable you to collect richer feedback and better understand sentiment and behavior in many survey and research scenarios, including:

• Affinity group research
• Brand uplift and other brand focused research projects
• Customer& user experience interviews
• Customer satisfaction and loyalty studies
• Customer preferences and intentions
• Employee satisfaction studies
• Exit interviews programmes
• Message effectiveness studies
• Medical research
• Political awareness, opinions and preferences research
• Youth research

If you or your organisation are engaged in any form of research, you should be considering voice-enabling the project to ensure maximum value and insight from the investment that you are making.

The benefits of using the Phebi Plugin include

• Saves time and maximises return on investment by improving completion rates
• Streamlines the user experience (UX), especially on mobile
• Enables respondents to interact as they prefer – by speaking or typing
• Provides richer qualitative answers at scale
• Enables the detection of emotions and emotion-based question routing
• Complements your current market research platform
• Is fast and easy to deploy 

Phebi Plugin is completely configurable

Every Phebi Plugin consists of two parts. The script reference to the platform specific script, and the Plugin settings. There are a variety of settings to choose from in the Phebi Plugin Configurator located here.

Examples are:

• Choose from a list of pre-configured data capture platforms: Askia, Forsta (Confirmit & Decipher), Survey Gizmo, Qualtrics, QOne, Cmix, Unicom, Questback, RedJade, Question Pro, Nipo, Intellisurvey, Collecta, Jibunu.
  • Allow re-record
  • Audio or video capture
  • Minimum & maximum answer length